2025 KAT+ANNIE EMAIL REDESIGN
I was tasked to think the KAT+ANNIE email design for the 2025 product launch. My goal was to create an aesthetic and design that addressed some functionality issues of our previous template as well as create a new, more vibrant and exciting aesthetic that better fit the brand’s evolving identity.
From a functionality perspective, the original template frame and a footer built into it and wasn’t very flexible when it came to ornament shape and size. The design also made it difficult to build longer emails as the bottom of the frame and built in footer made an obvious cut off point which data showed as a major drop off point for recipients.
One of the strongest points of the previous design, was that the clean black and white aesthetic really let the ornament standout in the email. While we still wanted the emails to be product centric, we also wanted the tone of the email to be more fun and exciting to inspire interest in the brand as whole.
While previously we had a single email design that was used for the majority of campaign, this time we wanted a flexible series of design that had the same feeling but could be tailored to better fit the ornament or collection being featured. This was particularly true for licensed products such as Hello Kitty or our numerous collaborations with musical groups.
I created a series of design to act as jumping off points for whatever we needed, while maintaining a cohesive feeling for the brand.